About me

P. Kim Bui is a 2023-24 John S. Knight Journalism fellow.

Recently, she was senior director of product and audience innovation at the Arizona Republic. A native Iowan, she’s focused her career on leading real-time news initiatives and creating new storytelling forms for digital, print and broadcast companies catering to local, national and global audiences. Prior, she was editor-at-large for NowThis News and deputy managing editor for reported.ly, a distributed social journalism startup. She was in the inaugural class of the Executive Program in News Innovation and Leadership from City University of New York’s Craig Newmark Graduate School of Journalism.

She’s spoken on journalism and leadership worldwide and written about empathy in journalism for a number of research outlets. She writes a newsletter for emerging leaders, The Middles: themiddl.es

Hire me for...

Strategy and research

I love ideas - creating, distilling, and revamping them. I believe in tiny experiments and use product thinking toward innovation in journalism. I've written detailed research about varying topics and taken concepts from idea to reality, with documentation.

Inclusion and culture

Creating healthy, inclusive culture goes beyond a single training or worksheet. Journalism - historically - has not served communities of color, much less anyone with a complex, intersecting identities. I'd love to talk to you about how this kind of organization might operate.

Speaking and Training

I've worked with groups on topics like leadership and innovation, vicarious trauma and mental health, change management, and inclusivity and power.

Coaching and Mentoring

I volunteer time for coaching journalists of color weekly. I've also coached and mentored journalists and creators at myriad levels.