Hi, I'm Kim.

I fell in love with stories, news and the library as a kid. Growing up in Iowa, I traveled far and wide — with books and stories. The problem was, there were so few stories where people looked like me — a kid of immigrants, just as much American as Vietnamese with a love for fried chicken and chao long. I moved from one form of storytelling to another — novels, newspapers, poetry and back again.

Years later, I found myself in journalism, trying to be the storyteller instead of the reader, hoping to write the stories I never read.

Over more than 20 years, I've built solutions in the form of teams, beats, stories and organizations, all in service of creating systems and communities that let more people see themselves in media. I believe everyone has power, and we can innovate to create a world where everyone sees themselves reflected in the stories we tell.

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Other Bios

One for press, event organizers and a shorter version for everyone else.

Speaking Bio

P. Kim Bui is a news product and strategy consultant who helps newsrooms and their funders launch new projects, transform coverage models and build cultures where people can thrive. She runs Quen Media and was a 2023–24 John S. Knight Journalism Fellow at Stanford. She spent two decades in newsroom leadership — as a reporter, an editor who helped launch reported.ly and a leader who transformed crime coverage at the Arizona Republic. She researches and writes about empathy, power and news consumption and has spoken internationally on newsroom innovation, equity and culture.

Short Bio

P. Kim Bui is a journalist and consultant who spent two decades in newsrooms before founding Quen Media to build the systems and spaces that let more people see themselves reflected in media.

Resume

A shortened version of my full work history.

Work

Founder and Principal, Quen Media | 2024–present
John S. Knight Journalism Fellow, Stanford University | 2023–2024
Senior Director, Product and Audience Innovation, The Arizona Republic (Gannett) | 2018–2023
Editor at Large, NowThis | 2017–2018
Deputy Managing Editor, reported.ly, First Look Media | 2015–2016
Earlier roles at 89.3 KPCC Southern California Public Radio and Digital First Media's Thunderdome | 2010–2015

Education

Executive Certificate in News Innovation and Leadership, Craig Newmark Graduate School of Journalism, CUNY | 2020–2021
B.A. Journalism and Mass Communication, Iowa State University
Download full résumé (PDF)
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Contact

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