P. Kim Bui is a digital journalist who has focused her career on leading breaking news initiatives and working on new storytelling forms for digital, print and broadcast companies catering to local, national and global audiences. She was most recently editor-at-large for NowThis News, focusing on original, social reporting and breaking news. Prior to NowThis, she was deputy managing editor for reported.ly, a digital media startup specializing in social journalism. She’s been a speaker, trainer and teacher on digital and social journalism at universities, conferences and gatherings worldwide. She writes a syndicated newsletter for emerging leaders and managers, The Middles.